My friend Joe Favorito, the top PR guy in sports, just wrote a blog  explaining why we are addicted to sports and why the TV ratings continue to rise. Sports are the ultimate reality show as one of the only live TV moments we have. If you follow a specific sport, you get night-after-night dramas. If you follow a particular team or player you might have to wait a few days for the next show, but you know it’s coming. Thus, the reality TV comparison. But when I spoke with Joe, o

In collegiate athletics, it's not just about teams—it's about fostering community, driving engagement, and maximizing growth opportunities.

Caitlin Clark, standout Iowa Hawkeyes guard, transforms college athletics with her on-court prowess and advocacy for NIL rights.

Selection Sunday brought euphoria to 68 teams when they found out they would be “dancing” into the NCAA Tournament. But the ones that are...