“Athletics is to the university like the front porch is to a home. It is the most visible part, yet certainly not the most important.”
Why Front Porch?
The demands placed on an athletic department’s external relations team have become burdensome.
Fundraising, marketing, promotions, sports information, game management, ticket sales, sponsorship sales and other public-facing functions often struggle to integrate.
It is difficult to navigate the fractured media landscape, create engagement on social media and meet the needs of a variety of “publics.” The effort to reach existing and potential students, alumni, the school community, fans and donors require a variety of marketing and communication skills.
Achieving success today requires more creativity and discipline than ever before .