Corporate America spends millions to attract the loyal audiences that a college athletic department already has. Those who come to, and watch, your games, wear your shirts and follow your social media feeds already have "self-identified" themselves as clients.
Their affinity for your programs are unmatched in the business world. But how and where you engage these audiences are critical step that are often missed.
Goal-Setting/Planning Is Critical
Proper planning and utilization of the modern marketing mix can effectively reach targeted audiences. We have developed a strategic process where we review, evaluate and develop a customized program that enables athletic departments to break through the fractured media landscape. We create meaningful engagement, relationships and business opportunities with existing and potential students, alumni, the school and business community.
Front Porch Athletics Delivers
Front Porch Athletics was created by college athletics veterans who have had successful marketing careers in the "outside" world, ranging from Fortune 500 companies, leading non-profits and consulting. We understand the traditional roles of marketing, sports information, promotions, social media, ticketing and alumni relations. As a result of our unique perspective, we are able to identify immediate, low-cost and high impact opportunities to enhance the effectiveness of your marketing program .