College athletics is big business and not just at the Power Five level.  

Athletic Departments have an obligation to provide the best possible experience for student-athletes, upholding traditions for thousands of alumni and impacting student enrollment and retention.

Front Porch Athletics will empower you to reach maximum potential, drive increased visibility and meet the needs of a diverse set of audiences. 

"Never Mistake Activity For Achievement"

Now is the time to re-imagine how your marketing can drive revenue while being more visible, impactful and relevant than ever before. The changing landscape of college athletics along with the continued fallout from COVID-19 likely means the “same old, same old” way of doing things will no longer exist.  Let's view that as an opportunity.


While Dean Smith inspired our name, John Wooden's famous quote, "Never mistake activity for achievement," should carry great weight. There is no doubt your marketing team is busier than ever. But are they achieving great results? Has the Athletic Director set the proper goals and objectives? Are you prepared to create and deliver on tactics? Are you measuring the right things?

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  • Streaming broadcasts

  • Communications

  • Digital advertising

  • Social media

  • Content strategy

  • Storytelling

  • Promotions

  • Cause marketing

  • Proper messaging

Our Focus Is On The Modern Marketing Mix

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  • Audit and evaluation of current external affairs activities

  • SWOT analysis of the external affairs department 

  • Goal setting and strategic planning sessions

  • Establishing proper success metrics

  • Development of customized "surround sound" marketing campaign

  • Implementation and integration

  • Staff development

  • Status meetings

  • Ongoing relationships with Athletic Director and senior leadership 

The Front Porch Athletics Road Map