By Danny Dahms As we all know, NCAA athletics have been plagued by COVID just the same as every other business has. Conferences and schools have lost revenue through a decline in ticket sales, sponsorships, broadcasts and other revenue streams. That has led to an explosion of fundraising drives. We have seen so many of these programs start with excitement, but then lose their fizz as communications falls into what we call the “Game Trap.” We continue to see too many school’s