Dean Smith said it perfectly and that is why we named our company Front Porch Athletics.

 

Athletics is the most powerful marketing vehicle for any college or university. And while alumni, students and the campus community rally around team and student-athlete successes, college sports - at every level - is a business.

Front Porch Athletics was created by college athletics veterans to assist Athletic Department leaders and staff meet strategic objectives while working to increase your base by identifying and capturing new audiences to raise awareness and revenue.  At the same time, NIL and the transfer portal are forcing a change as external marketing becomes support vehicles for recruiting and retention.

 

While we understand the traditional roles in the department, we have identified opportunities and created a road map to increase revenue, enhance your investment in staff and marketing allocation. We have been proud to work with:

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Digital advertising

Content creation 

Storytelling 

Audience targeting

How We Increase Awareness and Revenue

Media strategy

Social media marketing

Streaming broadcast execution

Reporting & analytics

Your investment in marketing staff and budget allocation is significant. Our goal is to help connect with additional audiences and increase revenue opportunities of all types including:
 

  • Season & single game ticket sales

  • Fundraising

  • Alumni & community engagement

  • Corporate & business relationships

  • Campus-wide integration

  • Overall student enrollment & retention

  • Enhance student-athlete experience & opportunities

Results-Oriented "Surround Sound" Modern Marketing

College Campus

College Athletics Marketing Flow

  • Traditional advertising

  • Digital advertising

  • Public relations

  • Social media

  • Blogs

  • Video

  • Promotions

  • Cause Marketing

These channels drive traffic into the marketing funnel:

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To take action that includes:

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  • Purchasing merchandise

  • Buying tickets

  • Donating

  • Becoming a corporate partner

  • NIL opportunities

  • Applying to the school

  • Enhancing engagement

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Front Porch Athletics

While we understand the challenges administrators face on the marketing front, our outside business experience provides us with a clear perspective on new opportunities for the Athletic Department and student-athletes.

We also recognize the role the Athletic Department plays in increasing the institution's overall student enrollment and retention.

Our deep on-campus roots enable us to create affordable opportunities to assist in maximizing your team's effort to meet the goals of the Athletic Department and institution.

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