Dean Smith said it perfectly and that is why we named our company Front Porch Athletics.


The athletic department is the most powerful marketing vehicle for any college or university. And while alumni, student and the community rally around team and student-athlete successes, college sports - at every level - is a business.

Front Porch Athletics was created by college athletics veterans to assist current athletic department leaders meet strategic objectives while working with the marketing team in identifying and capturing new stakeholder audiences to raise awareness and revenue.  


While we understand the traditional roles in the department, we have identified opportunities and created a road map to enhance your investment in staff and marketing allocation . We have been proud to work with:

Your investment in marketing staff and budget allocation is significant. Our goal is to help your in-house team increase:​

  • Revenue Opportunities

  • Attendance

  • Alumni & Community Engagement

  • Corporate & Business Relationships

  • Student Enrollment & Retention

Results-Oriented Marketing

  • Traditional advertising

  • Digital advertising

  • Public relations

  • Social media

  • Blogs

  • Video

  • Promotions

These channels drive traffic into the marketing funnel:

To take action that that includes:


  • Purchasing gear

  • Buying tickets

  • Donating

  • Visiting campus

  • Becoming a corporate partner

  • Choosing the school

The College Athletics Marketing Flow



Front Porch Athletics

While we understand the challenges administrators face on the marketing front, our outside business experience provided us with a clearer perspective on new opportunities.

We also recognize the role the athletic department plays in increasing the institution's overall student enrollment and retention.

Our deep on-campus roots enable us to create affordable opportunities to assist in maximizing your marketing team's effort to meet the goals of the athletic department.

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© 2020 Front Porch Athletics is an Imagine Productions company